What do graphic design careers involve?
Graphic Designers produce wide-ranging artwork for any number of purposes. In practice, it’s all about conveying a message to an audience to achieve some goal. This could be helping them understand what a product is, inspiring them to make a change or making them remember a brand and how it made them feel. This is achieved by combining a wide range of principles (like contrast, alignment or symmetry) and components (like shapes, colours and text).
It’s common for graphic designers to work in marketing or advertising, producing creatives for digital or physical ads, designing packaging or developing brand identities. That might be at an agency (such as branding or design consultancies) or directly with a specific company (“in-house”).
It’s not always commercial though. People with graphic design skills have opportunities to do much more, such as design and sell their own products or improve people’s experiences in physical spaces through things like signs or murals.
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