What do I get?

• 1. Applied marketing In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the Marketer. You will explore the marketing environment customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. The examination will comprise multiple-choice questions to be completed in a controlled assessment. 2. Planning campaigns This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisations current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. The assessment will require submission of an assignment based on a scenario and an organisation of choice. 3. Digital marketing techniques This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. The assignment will require submission of a portfolio/assignment based on a scenario and an organisation of choice.

What do I need?

• Marketing Executives or equivalent, who have had experience in the industry and are looking to advance their career
• You can choose between two qualifications to suit your individual career path.