What do I get?

• 1. Applied marketing In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the Marketer. You will explore the marketing environment customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. The examination will comprise multiple-choice questions to be completed in a controlled assessment. 2. Planning campaigns This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisations current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. The assessment will require submission of an assignment based on a scenario and an organisation of choice. 3. Customer insights Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customers complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience. The assessment will require submission of an assignment based on a scenario and an organisation of choice.

What do I need?

• • CIM Level 3 Introductory Certificate in Marketing • CIM Foundation Certificate in Marketing • Any relevant Level 3 qualification • Any UK degree or international equivalent • International Baccalaureate (equivalent to NQF Level 3 and above) • Suggested one year in a marketing role) plus diagnostic assessment onto Level 4